Certified Digital Marketing Professional

Master the art of digital marketing to help you stay competitive and grow online.
50 Hours | Unlimited Access
What you will learn in this course

• MC Tractor Operator
• Qualification Pack Tractor Operator

Digital Marketing Essentials

• Introduction to Digital Marketing concepts
• SEO basics
• Basics Of Google AdWords
• Optimizing The AdWords Account
• Content writing skills
• Setting up email campaigns using CM / HTML 5
• Email marketing using GoDaddy

Design Optimisations

• Introduction
• Visual and Aesthetics
• Content Optimization
• Compatibility
• Usability
• Backend Optimization
• Speed Optimization
• Creating Responsive apps & websites

Learning Basic Tools

• Adobe illustrator basics
• Adobe photoshop basics
• Online themes, plugins and Widgets
• WordPress templates

Working with WordPress

• Creating posts and pages
• Formatting text
• Publishing and scheduling posts
• Adding images, audio, and video
• Bulk editing posts and pages
• Customizing themes and menus
• Using widgets
• Extending WordPress with plugins
• Editing users profiles
• Configuring settings
• Getting new readers
• Keeping WordPress up to date and secure
• Managed Word Press

Understanding Websites

• Understanding website optimization
• Understanding how browsers render content
• Measuring performance
• Optimizing images
• Optimizing code
• Minifying HTML, CSS, and JavaScript
• Compressing data with GZIP
• Optimizing file caching & Leveraging CDNs

Advanced Digital Marketing

• Digital Marketing
• Google Analytics & its application
• Social Media marketing tools
• Campaign mgmt.
• Inventory Mgmt.

Sales Essentials

• Website types & terminologies
• Understanding Hosting Market
• The Art of Pitching
• Product Positioning
• Pricing Models
• Negotiation techniques

Expert Digital Marketing

• Digital Marketing Advance concepts
• Integrated Campaign Thinking And Planning
• Online Reputation Management
• Monetizing the inventory
• Content Development

Project Work covering all Modules